In today’s online world, it’s certainly necessary to stay competitive by setting up an online marketing campaign. Promoting a Michigan business online can be crucial to acquiring a leg up on the competition. With more and more customers turning to their laptops, PCs and mobile devices first when researching products and services that meet their needs, being at the top of an impromptu search will mean more revenue.
A stable social media marketing campaign advertising a Michigan company’s products and services on sites such as LinkedIn, Twitter, Instagram and Facebook is sure to attract customers in. Allowing for current customers to leave reviews on these web pages, as well as on Yelp, Google and Angie’s List, is important for maintaining the overall health and track record of the company. Many directory websites can aid patrons not only find a business near them, but allow for them to leave behind feedback. Yellow Pages, CitySearch, other online directories have enabled this feature and should be included in a business’ online review management program.
There are essentially three groups of reviews customers will leave– good, bad and so-so.
Let’s take a more detailed look at the relevance of each of these in turn:.
Good Reviews– Good reviews are, well, good. These are necessary for boosting a Michigan company’s brand. Client testimonials about how excellent the service is, the overall ambiance of the office, the speed-of-delivery, etc., are all excellent for putting to use in subsequent marketing campaigns. After all, every company’s focus really should be keeping clients pleased, so they return and the business goes on to be lucrative. Allowing patrons to divulge how amazed they were on social media and review-oriented sites is a great way to quickly gain and sustain exposure.
So-So Reviews– Middle-of-the-road reviews mean the business is doing alright, but there is area to boost the current plan. Did a customer say the product was great, but they were put on hold a long time when trying to buy it? Was the company detail-oriented, but time-consuming? These are quite specific comments that aid a Michigan business operator to hone in on the piece of the puzzle that doesn’t quite fit so it can be tweaked.
Bad Reviews– Reviews can be subpar for a variety of causes. The most useful negative reviews are those that are aimed toward the company, its products and services, and distinctive enough to gather a clear understanding of what needs to be changed. Frequently, customers will leave negative reviews merely because they are having an unpleasant day. These can be left for a number of factors that have nothing to do with the business itself. By nature, human beings often tend to be more elaborate in making negative reviews, nevertheless, the ones that can be concentrated on, are actually very revealing of how a company can improve. In fact, all negative reviews should get a response from the company letting the customer know the customer’s opinion was heard and taken very seriously. If the review is geared toward something or someone in the supply chain that can be closey evaluated, a business owner should not delay too long to do so.
Managing an online campaign– gathering, assessing and addressing feedback– can be time-consuming, but is also absolutely vital. Often, online review monitoring is most helpful when dealt with by a third-party source. There are various online reputation management companies happy to help, and this way, business owners and their work force can stay focused on continuing to deliver properly.
Online reputation management companies know It’s necessary to respond to ensure customers feel like the company cares and their thoughts were heard. For the positive reviews, reputation management firms can ask customers whether their feedback can be used for future campaigns, favorably adding to the overall marketing plan. So-so reviews can be addressed with probing questions, if required, to ensure these people return and receive top-of-the-line service moving forward. Bad reviews should always be addressed immediately. Making sure the customer not only feels heard, but the company cares and will make tangible improvements in a prompt manner, is key to potentially turning them around.
Online reputation management companies can also work with Michigan business owners to offer incentives for customers to leave reviews and testimonials. These incentives don’t have to cost anything extra out-of-pocket. As part of an online campaign, a customer leaving feedback can receive an once a week tips-and-tricks newsletter or discounted products and services. Business partners willing to participate can have their products and services featured on the company’s social media sites and the website for further advertising.
Bottom line, having a reliable online review management system will permit a Michigan company to stay at the cutting edge of its sector and maximize exposure. Utilizing an online reputation management company to seamlessly integrate this plan into the overall strategy is the best way to ensure customers keep coming back.